Power PH - Executive Summary In 2025, Vilebrequin US—a leading swimwear and beachwear brand for families—partnered with Linkhaitao, Rakuten Advertising, and E Accountable Agency to revamp its performance marketing strategy. By leveraging data-driven insights and shifting from a 6% to a 10% commission model, the campaign delivered measurable growth in ROI, customer acquisition, and revenue. The strategy focused on aligning with media partners whose audiences matched Vilebrequin’s core demographic: vacation-ready families. Within months, the campaign drove a 200% increase in monthly revenue and generated $3,630.75 in March alone. This submission highlights how media transparency, targeted incentives, and real-time optimization positioned Vilebrequin as a campaign excellence benchmark within the competitive family lifestyle sector. Background and Objectives Vilebrequin US aimed to expand its presence in the U.S. market while overcoming challenges such as fragmented media engagement and limited ROI under a 6% commission model. With 149.1K monthly website visitors and a focus on young families, the brand outlined three core objectives: Increase ROI through strategic media partnerships. Accelerate customer acquisition by targeting high-potential audiences. Drive revenue growth by aligning campaigns with U.S.-based, family-focused media. To achieve these goals, Vilebrequin increased its commission rate to 10% at the end of February, incentivizing media partners to prioritize its campaigns. Rakuten’s platform offered detailed performance visibility, enabling real-time optimizations. The objective was clear: to demonstrate that a combination of audience-aligned media and financial incentives could deliver tangible, scalable results—including a March revenue spike of $3,630.75—and grow the U.S. customer base. Strategy and Execution The campaign stood out for its dual emphasis on data utilization and media alignment. First, Rakuten’s platform helped identify high-performing media partners whose audiences mirrored Vilebrequin’s target demographic—such as travel blogs, parenting websites, and family-oriented social networks. Prioritizing these channels ensured that promotions reached families actively planning vacations, directly aligning with the brand’s beachwear offering. Second, increasing the commission to 10% motivated media publishers to invest more effort into creative development and promotional activities. Weekly performance reviews using Rakuten’s analytics informed refinements to targeting and ad creatives, creating an agile, results-focused campaign model. This approach moved beyond generic tactics by establishing a feedback loop: performance data guided optimization, while financial incentives encouraged deeper media engagement. The result was a campaign that turned strategic alignment into measurable success. Success and ROI The campaign delivered strong results across key performance indicators: Revenue Growth: Monthly revenue rose from $0 to $3,630.75 in March—an immediate impact following the commission adjustment. Customer Acquisition: The affiliate-driven model and precise audience targeting significantly reduced Customer Acquisition Costs while boosting customer volume. Brand Awareness: With support from Linkhaitao, Vilebrequin experienced a 10%+ increase in click-through rates. Rakuten’s analytics enabled hyper-targeted placements, connecting with beach-oriented, style-conscious consumers. These results validate the campaign’s dual focus on incentive alignment and data precision. By pairing Rakuten’s analytics with a tailored commission structure, Vilebrequin turned underperforming media partnerships into revenue-driving assets. Heading into summer 2025, the brand is well-positioned for further growth as a high-potential player in data-optimized affiliate marketing. This campaign exemplifies how transparent collaboration and strategic optimization can transform outcomes—making Vilebrequin US a strong contender for the Golden Link Awards’ Best Campaign Optimization.