ACEN RES, the retail electricity supply arm of the Ayala group, has been honored with the prestigious Agora Award for Outstanding Achievement in Marketing Communications for its role in driving demand for renewable energy solutions.
The award was presented at the 43rd Agora Awards ceremony. The event, organized by the Philippine Marketing Association (PMA), recognizes outstanding marketing strategies that make a significant impact across various sectors.
ACEN RES was commended for its multifaceted marketing approach, which has successfully engaged businesses and encouraged them to transition to renewable energy. Its campaigns have delivered an exceptional return on investment, surpassing industry benchmarks.
“This recognition affirms the value of our efforts in creating a compelling message and engaging with customers who share our commitment to a more sustainable future,” said Miguel de Jesus, ACEN’s COO for Philippine operations and managing director, who accepted the award on behalf of the company. “At ACEN RES, we believe that effective communication is essential in advancing the energy transition, and this award underscores the impact of our work in bringing more businesses on board with renewable energy.”
Among its standout marketing initiatives is the “Fireflies” campaign, launched in 2022. The campaign effectively communicated ACEN RES’ advocacy for renewable energy, helping businesses accelerate their sustainability goals.
ACEN RES’ marketing success has reinforced its position as the leading supplier of renewable energy in the Green Energy Option Program (GEOP), according to Department of Energy (DOE) figures.
Beyond the Agora Award, ACEN RES has received multiple accolades for its innovative campaigns, including two golds from the Stevie International Business Awards and a gold Anvil Award from the Public Relations Society of the Philippines (PRSP). These recognitions further highlight the company’s leadership in marketing and its dedication to promoting clean energy solutions in the country.
As ACEN RES continues to bridge the gap between sustainability and business, its award-winning marketing strategies serve as a blueprint for effective communication in the renewable energy sector.
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