^{In photo: (L-R) AdventEnergy, led by President James Yu (3rd) and VP for Retail Operations and Portfolio Management Gina Camacho-David (2nd), agrees to supply the aggregated demand of two facilities in Navotas of Frabelle Cold Storage Corporation, represented by Cold Chain President Wilfredo Salazar (4th) and General Manager Marilyn Felarca (5th).}

AdventEnergy, the retail electricity supply arm of Aboitiz Power Corporation, has consolidated the power requirements of two Frabelle Cold Storage Corporation facilities in Navotas City under the Energy Regulatory Commission’s Retail Aggregation Program (RAP), covering a combined demand of 746 kilowatts.

The agreement allows the food logistics operator to pool demand from multiple sites and access competitive retail electricity supply arrangements, a mechanism designed to widen customer participation in the contestable electricity market and improve pricing efficiency for qualified end-users.

RAP, implemented by the ERC, enables facilities that may individually fall below contestability thresholds to combine consumption and directly contract with licensed retail electricity suppliers.

AdventEnergy said the arrangement supports operational continuity for cold storage users, a segment highly sensitive to power reliability given its dependence on uninterrupted temperature control.

“Retail aggregation provides critical industries, like food storage, with reliable and dependable power that can help safeguard food quality,” said Gina Camacho-David, Vice President for Retail Operations and Portfolio Management at AdventEnergy.

Frabelle Cold Chain, which operates strategic facilities near major transport corridors and ports in Metro Manila, said the arrangement strengthens its operational stability amid rising demand for cold storage services.

“This partnership comes at a very important time, as securing a more stable and predictable supply is essential for our operations, and today’s agreement is a meaningful step toward that goal,” said Wilfredo Salazar, President of Frabelle Cold Chain.

Industry data from the Cold Chain Association of the Philippines projects the sector to grow by 8% to 10% annually, driven by stricter food safety standards, expansion of modern retail, and shifting consumer demand patterns.

The Frabelle Cold Chain Group is part of the broader Frabelle Group of Companies, which has interests spanning fishing, aquaculture, canning, food manufacturing, trading, and shipyard operations.

The deal adds to AdventEnergy’s expanding retail aggregation portfolio, which includes previous arrangements with large commercial customers such as SM Group and DITO Telecommunity. The company noted it continues to support broader energy market liberalization efforts under the country’s competitive retail electricity regime.

As of December 2025, the Aboitiz Group accounted for around 26% of the country’s competitive retail electricity market.

AdventEnergy said its “Always-on Innovation” strategy aligns with government efforts to advance energy democratization by expanding access to competitive power supply options for qualified end-users.

As retail aggregation expands in the Philippines’ contestable market, how quickly can more mid-sized industrial players—especially in cold chain and logistics—unlock cost and reliability gains under RAP structures?

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