What was known to its investors and followers as AC Energy is now officially called ACEN.
But more than a change in name, its rebranding embodies a bolder identity symbolizing its vision of not just hitting, but even surpassing its 5,000-megawatt all-renewable energy (RE) portfolio goal by 2025.
“This is the right time for us to launch as a standalone brand as we are one of the core businesses of Ayala Corporation. But we also wanted to encapsulate the spirit of AC Energy and as you know, the short hand and the ticker symbol [is] ‘ACEN,’ so we thought [it] as a new brand for AC Energy would be a great choice,” said ACEN President and CEO Eric Francia.
The Ayala executive shared his insights and outlook for ACEN and RE in the Philippines in the maiden episode of Power Podcast, Power Philippines’ latest offering for its followers.
The logo, he added, reflects ACEN’s versatility and its challenger spirit- as Francia anticipates a very challenging energy transition.
“The logo is quite versatile which reflects our character. We are very agile. It reflects the letter ‘A,’ but it’s more than just that. [The] logo or the mark is so versatile that it can form the sun, the wind, the trees, and many other relevant figures. You can really see the versatility and agility that the organization exudes,” Francia said.
“We want to lead the charge in the renewables revolution, and that’s what ACEN stands for,” he added.