Phoenix Petroleum’s digital lifestyle app, LIMITLESS, is expanding its footprint in the mobile rewards space through a strategic partnership with regional digital gifting platform Share Treats. This collaboration brings more than 30 new partner merchants to the LIMITLESS app — with more to come in the coming months — and signals a broader move toward everyday digital gifting across the Philippines.
Launched in April, the partnership enables LIMITLESS users to access a wide variety of digital vouchers, both for fuel and non-fuel products. With a few taps, users can send or redeem vouchers through the app’s “Send Gifts” feature, making the process fast, flexible, and more meaningful for both personal and business use.
“Our goal has always been to create a more empowering and effortless rewards experience for our customers,” said Gino Celerian, General Manager for Digital Enterprise at Phoenix Petroleum. “By partnering with Share Treats, we are not only expanding the choices available on LIMITLESS but also making digital gifting and purchasing more convenient than ever.”
This integration adds more versatility to LIMITLESS’s growing network of merchants, improving its value proposition as a multi-functional platform that combines loyalty rewards, gamified experiences, and lifestyle benefits. Users can now redeem their digital vouchers from over 300 Phoenix fuel stations nationwide.
From a broader perspective, the move taps into a growing consumer trend across Southeast Asia: digital gifting as a lifestyle norm. Platforms in markets like South Korea and Japan have already normalized mobile-based gifting for coffee, meals, and essentials. In the Philippines and neighboring countries, where mobile-first behavior is on the rise and digital payments are gaining momentum, apps like LIMITLESS are well-positioned to meet evolving consumer expectations.
“This partnership represents the future of digital gifting—quick, seamless, and meaningful,” said Vanessa Lee Cartera, Group Head for Strategic and Merchant Partnerships at Share Treats. “Whether for personal use or business gifting, LIMITLESS users can now enjoy more choices and an even better experience.”
The partnership not only expands the range of digital vouchers available but also underscores Phoenix Petroleum’s focus on innovation and customer convenience. Phoenix fuel vouchers worth Php 100, Php 200, and Php 500 can now be purchased via the Share Treats app and easily redeemed through the LIMITLESS app at over 300 participating Phoenix stations nationwide.
What do you think of the growing digital mobile rewards platforms? Will this become essential to everyday life?
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