Meralco has once again demonstrated communications excellence, winning ten Silver Anvil Awards at the 60th Anvil Awards for its public service, digital transformation, and employee engagement programs
Seen in photo are Meralco executives along with their respective teams. Seen in photo (first row, L R) are Vice President and Chief Corporate Social Responsibility Officer Jeffrey O. Tarayao, Senior Vice President and Chief Human Resources Officer Edgardo V. Carasig, First Vice President and Head of Networks Froilan J. Savet, Executive Vice President and Chief Operating Officer Ronnie L.
Aperocho, Senior Vice President and Chief Revenue Officer Ferdinand O. Geluz, First Vice President and Head of Customer Retail Services Charina P. Padua, and Vice President and Head of Corporate Communications Joe R. Zaldarriaga.
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Meralco’s Communications Strategies Shine With Ten Silver Anvil Wins
Manila Electric Company’s (Meralco) dedication to corporate social responsibility, public safety, and digital transformation has earned it ten Silver Anvil Awards at the 60th Anvil Awards. The company was recognized for outstanding programs that enhance public engagement, inclusivity, and energy security, reflecting its proactive approach to corporate communications and social impact.
Meralco, a Manuel V. Pangilinan-led company, was a also a finalist for Company of the Year, a prestigious honor given to organizations that submit the highest quality entries and accumulates the most points based on the value of each Anvil trophy received.
Leading the company’s Silver Anvil wins was its public safety campaign addressing urban blight dubbed “Goodbye, Spaghetti Wires: The Meralco Anti-Urban Blight Program.
Its yearlong energy security campaign called “With great power comes great reliability: Meralco’s campaign to address the energy challenges during the summer and typhoon season” also earned the company an Anvil.
Meralco’s innovative use of digital communication technologies through its “Shaping Future-Ready Communications: Meralco Newsroom’s leap into digital excellence” also became an award-winning initiative.
“The digital documentary Empowering Women in Energy: Suzette Castro’s Journey also impressed jurors by highlighting the company’s commitment to inclusivity through the lens of a Meralco female line crew member balancing motherhood and work in a male-dominated field.”
Another inclusive program called “Empowerment Through Sports: A Soft Tennis Clinic Promoting Inclusivity Among People with Disabilities” which fosters acceptance and empowerment of persons with disabilities (PWDs) also earned the company a recognition.
Meralco’s employee training programs “Strengthening Workforce Knowledge and Values through the Meralco Way Training Program”, and “Forging the Future of Engineering: The Meralco Cadet Engineering Program” also bagged Silver Anvils.
“Transforming Employee Communications through the Meralco News revival” meanwhile featured Meralco’s engagement and communication efforts through an internal newsletter that gave an avenue to level up information dissemination and employee engagement.
Completing the company’s Anvil haul were the two Silver Anvils won by One Meralco Foundation—the corporate social development arm of the distribution utility—for programs that uplift underserved communities within and beyond its franchise area namely “Household Electrification Program” and “Electrification for Development: Improving Agriculture in Mindanao.”
“These awards are affirmation of Meralco’s relentless efforts to capitalize on strategic communications that add meaning and value to the company’s impactful programs for our stakeholders. In addition, these also reflect the Meralco leaders’ proactive stance to empower our employees to continue going the extra mile to bring these initiatives to those who need it the most,” Meralco Vice President and Head of Corporate Communications Joe R. Zaldarriaga said.
The Anvil Awards is organized by the Public Relations Society of the Philippines. It stands as the country’s most prestigious recognition for excellence in public relations, honoring programs, campaigns, and communication tools that celebrate the highest standards of industry practice.
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