Manila Electric Co. (Meralco) has partnered with MediaQuest Holdings Inc.’s THINKaMuna Pilipinas initiative to promote media and information literacy (MIL), marking the utility’s latest effort to encourage responsible information sharing and critical thinking among its workforce, customers, and communities.

The country’s largest power distribution utility formalized the partnership through the signing of a memorandum of agreement with MediaQuest on July 6, with both organizations committing to advance media and information literacy as misinformation continues to pose challenges in the digital space.

According to Meralco, the initiative underscores the role of trusted information in sustaining public confidence, particularly for a utility that serves millions of consumers nationwide and regularly communicates on power outages, emergency response, and other critical electricity-related developments.

“We want to contribute to creating an environment where credible sources are trusted and meaningful dialogue prevails over misinformation,” said Meralco Executive Vice President and Chief Operating Officer Ronnie L. Aperocho. “When every Filipino chooses to think first, verify first, and share responsibly, we all contribute to a stronger, more resilient nation.”

Under the collaboration, Meralco and MediaQuest will roll out programs aimed at strengthening critical evaluation of information, promoting responsible information sharing, and improving media literacy among employees, customers, and communities.

The initiative also seeks to cultivate a “THINKaMuna” mindset by encouraging Filipinos to make fact-checking and critical thinking a daily habit both online and offline.

The partnership adds to broader efforts by major Philippine corporations to address the spread of misinformation through public education and digital literacy initiatives.

As utilities increasingly rely on digital platforms to communicate with customers, should media and information literacy become a bigger part of corporate responsibility initiatives in the energy sector?

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